Device Media was contracted to bring NIMBY to the internet for partners in recycling Suncor and Wood Buffalo. We were presented with an existing boardgame and asked to re-image it and make it exciting for kids to play. We created a whole new look and feel while keeping the mascot, Rrribbitt, integral to the game. A focus group evaluated the first versioning and made its remarkable limited and valuable recommendations to the production team. It all came together in a game that all involved is very proud of. As they say "It's a Winner!"